Two of the most popular printing methods we offer are Digital Press and Offset Press. Both offer flat printing at affordable rates with unlimited color possibilities for each print piece. While we do offer standard offset, which is done per color, 4-color process offset allows you to have all colors (just like digital), and is A LOT less expensive. That is a big reason why it is more popular with our clients!
I am creating this post primarily to showcase the different textures and finishes of our digital press prints vs. (4-color process) offset prints, especially for people who are not in the immediate metro Detroit area to meet with us and see them. All of these shots were taken from the same spot with pure window light. (Note: if you click on the large images in the slideshow above you can view them extra large.)
Paper Differences
In these samples, the digital press print is on 100 lb. cover paper (270 gsm) with a very fine linen texture, and the offset press print is on super smooth 16 pt cardstock (350 gsm) with a satin finish. I know it can be confusing to compare paper weights when they are measured in different formats, so in our estimates we often add the gsm — grams per square meter — measurement as well. (In case you’re wondering, the gsm is measured per ream of paper, which is 500 sheets.)
For Digital Press, 100 lb. cover is our standard weight for linen paper, while our standard stock of smooth paper is 110 lb. cover (300 gsm). Both papers have a nice, sturdy feel in the hand. However, the offset paper is even thicker! Anyway you go, they are good products. If you care about paper texture but are on a tight budget, digital press would be your best best. If you are looking for a razor sharp image on the thickest stock (while still on a budget), then offset would be the clear choice.
Print Characteristics
The digital print is on uncoated paper, so areas where there is paper exposed remains completely matte. However, when viewed an angle you can see that the areas with heavy color have a slight glossy sheen to them. The print is on top of the paper and is not absorbed into it.
On the other hand, the offset sample is printed on a coated paper which allows for higher resolution for fine details in a design. The ink is absorbed into the paper. It also is coated with a semi-matte / satin finish which is really beautiful and unique in person. I especially like it on dark colors, such as with this sample design. The finish is very hard to describe, because viewed straight-on it appears matte, but at an angle it has a subtle sheen to it. If you are doing postcards for a response card or save the date, you can also opt for a high-gloss aqueous UV coating for offset, which protects the print in the mail and adds further durability.
I hope this is helpful : )
